According To The Text, Marketing Means

Marketing Chapter 1 True/False Quiz Questions!

43 Questions | By Brentito | Last updated: Sep 30, 2020 | Total Attempts: 7417

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Marketing Chapter 1 True/False Quiz Questions!

1.

According to the text, marketing means "selling" or "advertising."
- A.
  
  True
- B.
  
  False
2.

Actually making goods or performing services is called marketing.
- A.
  
  True
- B.
  
  False
3.

Marketing plays an essential role in creating customer satisfaction.
- A.
  
  True
- B.
  
  False
4.

It is estimated that marketing costs about 50 percent of each consumer's dollar.
- A.
  
  True
- B.
  
  False
5.

Marketing discourages the development and spread of new ideas, goods, and services.
- A.
  
  True
- B.
  
  False
6.

Marketing is both a set of activities performed by organizations and a social process.
- A.
  
  True
- B.
  
  False
7.

Marketing is the performance of activities that seek to accomplish an organization's objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client.
- A.
  
  True
- B.
  
  False
8.

Marketing activities should be of no interest to a nonprofit organization.
- A.
  
  True
- B.
  
  False
9.

Marketing does not occur unless two or more parties are willing to exchange something for something else.
- A.
  
  True
- B.
  
  False
10.

In a pure subsistence economy--when each family unit produces everything it consumes--no marketing is involved.
- A.
  
  True
- B.
  
  False
11.

A marketing exchange is a single transaction between a firm and a customer, nothing more.
- A.
  
  True
- B.
  
  False
12.

Macro-marketing is a set of activities that direct an economy's flow of goods and services from producers to consumers in a way which effectively matches supply and demand and accomplishes the objectives of society.
- A.
  
  True
- B.
  
  False
13.

Macro-marketing emphasizes who the whole system works, rather than the activities of individual organizations.
- A.
  
  True
- B.
  
  False
14.

Achieving effective marketing in an advanced economy is simplified by the fact that producers are separated from consumers in only two ways: time and space.
- A.
  
  True
- B.
  
  False
15.

"Economies of scale" means that as a company produces larger numbers of a particular product, the costs for each of these products goes down.
- A.
  
  True
- B.
  
  False
16.

The "universal functions of marketing" consist only of buying, selling, transporting, and storing.
- A.
  
  True
- B.
  
  False
17.

Marketing functions are performed by producers, consumers, and a variety of marketing specialists.
- A.
  
  True
- B.
  
  False
18.

Intermediaries specialize in trade and production.
- A.
  
  True
- B.
  
  False
19.

While intermediaries facilitate exchange, their cost makes the whole macro-marketing system less efficient.
- A.
  
  True
- B.
  
  False
20.

Marketing collaborators are any firms that provide the marketing functions of buying and selling.
- A.
  
  True
- B.
  
  False
21.

E-commerce refers to exchanges between organizations (not individuals) and the activities that facilitate those exchanges.
- A.
  
  True
- B.
  
  False
22.

Responsibility for performing the marketing functions can be shifted and shared in a variety of ways, but no function can be completely eliminated.
- A.
  
  True
- B.
  
  False
23.

Not all societies need an economic system.
- A.
  
  True
- B.
  
  False
24.

In a market-directed economy, government officials decide what and how much is to be produced and distributed by whom, when, to whom, and why.
- A.
  
  True
- B.
  
  False
25.

In a market-directed economy, price is a rough measure of how society values particular goods and services.
- A.
  
  True
- B.
  
  False

Questions: 100 | Attempts: 15063 | Last updated: Oct 7, 2020

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